Stand Out: “Only is Better Than Best”
Stand Out: “Only is Better Than Best” Even after 22 years in the business, I still get envious if I go mindlessly scrolling. This person has more followers, they got more comments, their book is already launched, that’s the video I was going to make… …and on and on. It’s exhausting trying to keep up […]
The One Sentence Business Strategy
The One Sentence Business Strategy We’re inundated all day long with new approaches, platforms, tools, and concepts every day. And I’m here for it, it’s great to see new tools to support heart-led solopreneurs. But, when you strip it all away, strategy and business development can be summarized in a few core principles. Here’s a […]
The Secret Ingredient AI Can’t Mimic: You
The Secret Ingredient AI Can’t Mimic: You Embracing Your Uniqueness in the Age of Technology In a world rapidly being reshaped by artificial intelligence, there’s a truth we need to hold close: AI can never be you. It can’t share your stories from how you felt in 5th grade, It can’t draw from your experiences […]
Why Being Human is Your Business’s Biggest Asset in 2024
Transforming the “What If” Monster In the age of the screaming buzz of AI and technology as a whole, I’m witnessing an incredible shift in the online space. For over 2 decades now, I’ve been a vocal advocate for balance and simplicity in business. Click funnel bros clutched their protein bars when I said “you […]
Transforming the “What If” Monster
Transforming the “What If” Monster Navigating the ‘What Ifs’ of Entrepreneurship Jumping into entrepreneurship is like hopping on a wild ride. Sure, it’s exciting, but it’s also filled with moments of dread where you’re second-guessing everything. What if I give it my all and get nothing back? What if my ideas just don’t work out? […]
Meet Your Colleague: Rachel Pesso
Meet Your Colleague: Rachel Pesso Meet Rachel in her own words: I’m a visual storyteller, expert designer, and big believer in the power of authenticity. I created RP Creative because I want entrepreneurs and small businesses to keep sight of their mission and purpose, as they increase their impact and audience. RP Creative helps entrepreneurs […]
Strategic and Purposeful Content for Entrepreneurs: A Mini Guide
Strategic and Purposeful Content for Entrepreneurs: A Mini Guide Unlocking the Power of Purposeful Content: A Guide for Entrepreneurs Every year in the final quarter, our Success by Design Mastery group takes 3 months to prepare everything they need for their business in the following year. In this case, my clients are almost completely finished planning […]
Pricing Transparency: Should You Reveal Your Prices Upfront?
Pricing Transparency: Should You Reveal Your Prices Upfront? Should you spill the beans about your product’s price from the get-go, or should you keep it under wraps until you’ve had a chat? It’s a debate with two sides, and it all boils down to some common-sense principles like honesty, authenticity, and putting people first. Making Prices […]
The Real Reason You’re Not Closing Sales
Stop Selling the Sock: Sell Warm Feet It’s Your Message, Not Your Sales Skills Let’s cut to the chase: You think you have a sales problem? Think again. More often than not, it’s not your sales skills that need a makeover; it’s your message. Yep, you heard me right. Messaging Matters, and Here’s Why: I’ve said […]
Stop Selling the Sock: Sell Warm Feet
Stop Selling the Sock: Sell Warm Feet In sales, we often get caught up in promoting the features of our product or service. We keep selling the sock. How many socks? The color of the sock. The patented sock technology. In short, we focus on THE SOCK! Socks Aren’t Exciting: Let’s face it; socks, on their […]