Stop Selling the Sock: Sell Warm Feet
It’s Your Message, Not Your Sales Skills
Let’s cut to the chase:
You think you have a sales problem?
Think again.
More often than not, it’s not your sales skills that need a makeover; it’s your message.
Yep, you heard me right.
Messaging Matters, and Here’s Why:
I’ve said it before, and I’ll keep saying it until everyone’s on board:
Marketing. is. relationship-building.
People are not just prospects; they’re humans first.
Sales is about serving, and Marketing is about serving non-clients.
Read that again.
If your message doesn’t reflect this, you’re in trouble.
The Message Problem You Didn’t See Coming:
Entrepreneurs from all walks of life come to me, swearing they’ve got a sales problem.
But after a good, hard look at their messaging, it’s clear where the real issue lies.
Here’s the lowdown on the message problem:
- Vagueness is the Enemy: Your message is all over the place. You’re trying to help everyone, and in doing so, you’re helping no one. It’s time to get specific about who you’re serving and what you’re offering.
- The Art of Filtering: You’re not filtering for the right people. It’s like casting a net into the ocean and hoping to catch a unicorn. You need to be crystal clear about who your ideal client is and tailor your message accordingly.
- Convincing vs. Guiding: Instead of coaching the sale, you’re going into full-on convincing mode. That’s not your job. You’re the guide on this journey, not the pushy salesperson.
How to Fix Your Messaging Woes in 3 Simple Steps:
- Get Specific: Define your ideal client down to the nitty-gritty details. What keeps them up at night? What are their dreams and aspirations? Speak to them like you’ve known them forever.
- Filter Like a Pro: Make it clear who you’re for and who you’re not. Your message should resonate like a magnet with the right people and repel the wrong ones. Don’t be afraid to repel; it’s part of the magic.
- Guide, Don’t Convince: Remember, you’re the guide on this hero’s journey. Your role is to help your clients navigate the path, not to force them down it. Offer solutions, ask questions, and let them come to their own conclusions.
Before you jump to conclusions about having a sales problem, take a long, hard look at your messaging.
It might just be the key to unlocking the sales you’ve been dreaming of.
Stay fierce, stay compassionate, and keep building those relationships.
That’s what true entrepreneurship is all about.
Here’s an example of a filled-in statement:
“Our marketing software is your secret weapon for skyrocketing your audience engagement.”
P.S. Whenever you are ready…here are 4 ways I can help you grow your business and strategize the life you dream of:
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