In the age of the screaming buzz of AI and technology as a whole, I’m witnessing an incredible shift in the online space.

For over 2 decades now, I’ve been a vocal advocate for balance and simplicity in business.

• Click funnel bros clutched their protein bars when I said “you don’t need a 15 step funnel”
• Influencers winced when I said “Just focus on one platform”.
• Marketers scoffed when I ditched timers, incessant reminders, and gave our deepest content freely.
• Sales teams mouths dropped when they learned I promise “NO sales pitches” on my sales calls.

Why?

Because, it’s hard to believe that business can be done another way.

The space of business has been rife with manipulation tactics since inception.

No, not because the industry is filled with horrible people, but because it works.

Why do you think social media giants have companies like Neuro-Insight, Mindlab International, and Neurons, Inc. on the payroll?

To harness our human-ess for their benefit.

Now is the time to use our unique human-ess for the benefit of all.

The problem is:

And guess what?

We, the people, are starting to notice that.

That is the shift.

It’s almost comical to watch the “big profound insights” coming from leaders and books with big titles like “The End of Marketing”, “The New Rules of Marketing’, “Content Revolution” and “Marketing 3.0” and so on…

Let me save you time from reading:

You know what the “BIG THING” is in all of these…

Humans don’t like being manipulated.

They want honesty.

They want transparency.

They want to be treated like…a human.

And in other news, water is wet.

Revelation?

Hardly.

Not to those of us that have been focusing on a human-first, sales as serving approach.

So as the rest of industry catches up, I’d like to get together to discuss some more of the shifts I’m already seeing with successful leaders in the space and what that might look like for our niche of heart-led entrepreneurs like yourself.

Such as:

• A release of overproduced content.
• Simplifying Sales Processes
• Transparent Pricing
• Candid Discussion
• Ditching Competition
• Less obsession with “high ticket” everything
• Where AI can serve us and what it can’t replace.

…and much more.

In fact, I have a list of things.

The better we understand ourselves in relation to the world around us, the better we can navigate these shifts in integrity and alignment for our business.

This understanding isn’t just about adapting to trends; it’s about recognizing the power we hold when we choose to do business in a way that honors our humanity and that of others.

It’s about using the tools and technologies available to us without losing sight of the core of what makes our businesses truly impactful: genuine, human connection.

As we stand on the brink of these shifts, it’s crucial for us as heart-led entrepreneurs to lead the charge, to show that success doesn’t have to come at the cost of our values or the well-being of our community.

It’s a testament to the fact that when we treat humans as humans—not prospects to manipulate—we not only elevate our business but also contribute to a larger movement towards ethical, sustainable, and meaningful commerce.

This is the conversation I’m eager to dive into in our Community on March 21st.

It’s not just a discussion about trends; it’s a reflection on how these changes support us, challenge us, and ultimately, how they can be harnessed to do good business.

A business that doesn’t just aim for profit but strives for purpose, impact, and genuine connection.

So, if you’re curious about what these industry shifts mean for you, if you’re ready to explore how to integrate these insights into your strategy while staying true to your heart-led mission, I invite you into the community to join us.

The Future of Business for Heart-Led Entrepreneurs in 2024

Let’s come together to understand, adapt, and thrive in this new modern age of business.

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