Mohammad Ali:

‘When you saw me in the boxing ring fighting, it wasn’t just so I could beat my opponent.

My fighting had a purpose.

I had to be successful in order to get people to listen to the things I had to say.

I was fighting to win the world heavyweight title so I could go out in the streets and speak my mind.

I wanted to go to the people, where unemployment, drugs, and poverty were part of everyday life.

I wanted to be a champion who was accessible to everyone.

I hoped to inspire others to take control of their lives and to live with pride and self-determination.

I thought perhaps if they saw that I was living my life the way I chose to live it — without fear and with determination — they might dare to take the risks that could set them free.’

My questions to you:

1. What do you have to say?
2. What would you say to “speak your mind”
3. Where are your people?
4. Who do you want to be accessible to?
5. Where do you want to be disciplined, determined and proud?
6. What would your business and life look like if you lived without fear?
7. What risks could you take that would set you free?

The answers to these questions are more than your “why”, they are your business plan.